
REALTOR® · Scottsdale, AZ
Buying, selling, or both. One agent the whole way.
Real estate can be complicated. Having the right person beside you shouldn't be.
Why this works
Marketing is what gets your home seen
Listing a home puts it on the MLS and waits for someone else to bring a buyer. We don't stop there. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.

Why work with me
- 20+
- Years in the valley
- ~300
- Homes sold
- $1M+
- Average of my last seven closings
- eXp
- Realty Luxury, my brokerage
How buyers find you
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. DC Ranch, McDowell Mountain Ranch, Grayhawk, McCormick Ranch and the neighborhoods inside them.
Position. Impact. Conversion.
The E.P.I.C. framework
Four pillars on every home we take. Not a checklist of things agents are supposed to do, an argument for why your home ends up being the obvious choice on the market.
Equity
Not a CMA. Where you stand in the data market, the negotiation market, and the buyer's mind, so you are leading the market instead of reacting to it.
Presentation
Perception creates value, so we control the narrative. Photography, video and copy engineered before anything goes public, for a buyer deciding with their thumb.
Impact
We do not just market, we dominate. Targeted campaigns that put your home in front of thousands who were not searching yet, instead of hoping the MLS does the work.
Campaign
You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.
Want to see a number first?
Get cash offers on your home
Enter your address and see what cash buyers would pay, without listing. No pressure and no obligation. If an offer is right for you, take it. If not, we can talk about listing it the traditional way and compare the two side by side.
See my cash offers (opens a separate page)
Opens my ExpressOffers page. Offer amounts depend on your home and the buyers on the platform.
No showings
No open houses, no strangers walking through, no sign in the yard.
Sell as is
No repairs, no cleaning, no staging before an offer comes in.
Pick your closing date
You choose the timeline that fits your move, not the other way around.
Buying instead?
The R.E.A.L. framework
We start by getting you ready to win a house, before we show you any, because the buyer who gets the house is almost never the one who saw it first.
Ready
Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your money buys here, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. We build the search on your real criteria and give you a verdict on each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
The situation you are in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you are.
01 / SELLING YOUR HOME
A marketing plan built to get your home noticed, three pricing strategies to choose between, and weekly reporting so you always know what is working
A marketing plan built to get your home noticed, three pricing strategies to choose between, and weekly reporting so you always know what is working.
02 / DOWNSIZING
Selling the long-time family home and finding the next one, handled by the same agent, in that order
Selling the long-time family home and finding the next one, handled by the same agent, in that order.
03 / LUXURY HOME MARKETING
A marketing plan built to get your home noticed, syndication that reaches buyers worldwide, and weekly reporting so you always know what is working
A marketing plan built to get your home noticed, syndication that reaches buyers worldwide, and weekly reporting so you always know what is working.
04 / PROBATE AND TRUST SALES
Selling a home you did not choose to sell, on a court or trustee timeline, with the clearing and the coordination handled
Selling a home you did not choose to sell, on a court or trustee timeline, with the clearing and the coordination handled.
05 / WHAT YOUR HOME IS WORTH
A real number from someone who has been inside the comparable homes, not an automated estimate that has never seen your kitchen
A real number from someone who has been inside the comparable homes, not an automated estimate that has never seen your kitchen.
06 / BUYING A HOME
Someone who walks the houses with you, tells you what is wrong with them, and negotiates like it is her own money
Someone who walks the houses with you, tells you what is wrong with them, and negotiates like it is her own money.
07 / RELOCATION
Moving to the Valley from out of state, with someone who explains how it works here before you commit to anywhere
Moving to the Valley from out of state, with someone who explains how it works here before you commit to anywhere.
08 / MOVE-UP BUYERS
Outgrowing the house you are in, with the sale and the purchase sequenced so you are never caught between them
Outgrowing the house you are in, with the sale and the purchase sequenced so you are never caught between them.

7 areas. 9 situations. One person who has done all of it before.
Where I work
Every neighborhood, one agent
From the blog
Local market insight
2026-11-19 · 8 min read
Can you buy a house in Scottsdale, Arizona if you live out of state?
Yes. The sources I read say living in another state does not stop you from buying a home in Arizona. What changes is how you tour, how the inspection gets done, which lender you use, and how you sign and pay for closing, and this post walks through each one.
2026-11-19 · 8 min read
How does a cash offer work compared to a financed offer in Scottsdale, Arizona?
A cash offer has no lender behind it, so there is no loan approval and no lender's appraisal, and the buyer shows proof of funds instead of a lender's letter. The inspection, title, escrow and the contract's conditions still apply. Here is how a financed offer differs, and what to check when a company offers to buy a home for cash.
2026-11-19 · 8 min read
What does title insurance cover in Scottsdale, Arizona?
Title insurance covers problems with a property's ownership record that the title search missed, such as liens, forged documents and recording errors. An owner's policy protects you, a lender's policy protects only the lender, and the exceptions in the title commitment are what the policy leaves out.
2026-11-18 · 8 min read
Can you build a casita or ADU on a home in Scottsdale?
Arizona law requires larger cities to allow accessory dwelling units, and the City of Scottsdale updated its own ADU rules in September 2025. Here is what the state and the city say, how an ADU differs from a guest house, and what your HOA and the city's planning staff have to confirm for your lot.
2026-11-18 · 8 min read
What is a beneficiary deed in Scottsdale, Arizona, and does the house still go through probate?
A beneficiary deed lets an Arizona homeowner name who gets the home at death, and the home then passes by the deed instead of through probate. The owner keeps ownership and control while alive, and the deed only works if it is recorded with the county recorder before the owner dies. Here is what that means, and how it differs from a quitclaim deed, a warranty deed and a trust.
2026-11-18 · 8 min read
What are seller concessions, and how do they work in Scottsdale, Arizona?
A seller concession is money the seller agrees, in the contract, to put toward the buyer's costs. Here is what concessions can pay for, what they can't, why a lender can cap them, and where a seller credit shows up on the Closing Disclosure.
Who you would be working with
I am Jennifer Keene, a REALTOR® with eXp Luxury, and I have been selling homes across this valley for more than twenty years. Somewhere around three hundred of them now, from a base in Scottsdale.
Most of my work is with people making two moves at the same time, selling a home and buying the next one. That is the part of this business I deliberately built a process around, because it is the part where things go wrong. Two transactions have to be timed against each other, and most people are attempting it while also living their lives. The same person handles both halves for you, so nothing gets handed to a buyer's agent the moment your listing closes and nothing has to be explained twice.
I hold the Resort and Second-Home Property Specialist and Short Sales and Foreclosure Resource designations, and a lot of my work is at the luxury end of the market.
Before real estate I owned a card, gift and stationery shop, and I learned more there about selling houses than that sounds like. In a shop you watch, all day, what people respond to rather than what you assumed they would. The same item sells or sits depending on where it is placed, what sits next to it, how the light falls on it and what time of year you put it out. None of that changes the item. All of it changes what somebody is willing to pay for it.
A house works the same way, on a larger scale and with a great deal more at stake. It is why I am particular about photography, about which repairs are worth doing before a listing goes up and which are a waste of your money, and about the order in which a buyer sees things.
The areas, and the neighborhoods inside them
Most of my work is in Scottsdale, Fountain Hills and North Phoenix. Scottsdale alone runs thirty-one miles and is really four different markets, so it has a page of its own.
Inside those, the neighborhoods I know street by street: DC Ranch, McDowell Mountain Ranch, Grayhawk and McCormick Ranch.
Each of those has its own page, written from walking them rather than from a listing description. If you're looking somewhere else in the valley, call me anyway.
How your home gets sold
Every listing gets professional photography, a 3D walkthrough so a buyer can tour it at midnight from another state, a video walkthrough, and a floor plan. Drone on the homes that earn it.
Then it gets advertised rather than just posted. Paid and retargeted advertising aimed at the specific buyer your house suits, not a boosted post. Luxury listings also go into eXp Luxury, the Wall Street Journal and Robb Report.
The part sellers notice most is the feedback. My lockbox logs every showing and collects the agent's comments automatically, so when I tell you what buyers are saying it is a record rather than a recollection. You get a written update every week with the numbers in it, and a refreshed valuation every month.
The full list of what runs on a listing is here, and the luxury version is here.
The numbers, and what they are not
Twenty years in this business, and somewhere around three hundred homes sold. Across my last seven closings the average sale price was a little over a million dollars, which tells you the end of the market I spend most of my time in.
Those are worth exactly as much as what they tell you about your own house, which is not much on their own. A number that matters more: I will tell you when I think you should not buy something, including after you have fallen for it, and I would rather lose the sale than watch it happen.
What I would judge an agent on is whether they will give you a real figure for your home before you have committed to anything. Mine is here and it costs you nothing.
The clients who came back
The most useful thing a client can say about an agent is not that they were pleased. It is that they hired me again. That is the one kind of review nobody can talk their way into.
Jenn Keene has helped us complete 9 real estate transactions in the last 19 years (both buy and sell sides). She is our first call for all real estate related questions and/or challenges. It’s comforting to have just one professional for all your needs in an industry. Would highly recommend Jenn Keene.
David L.
I have used her multiple times both buying and selling and she has always been helpful, professional, honest, and easy to work with. I have also recommended her to numerous friends. Not only does she have excellent realtor skills, she also has a vast network of subcontractors she can recommend for almost any type of need you have.
Lisa F.
And one from a seller who had used other agents before, and therefore had something to compare it against.
Her assessment was spot on & we received the price we hoped for, but so much more. Her responsiveness was amazing, plus attention to detail, managing all the moving pieces during & even after the sale, etc. In short, she treated this property as if it were her home. We have bought & sold a number of homes but we have never had the kind of service from any real estate agent that we received from Jennifer.
Wendy W., on selling her Scottsdale home
Start here, whichever side you are on
Selling. Start with what it is worth. That number, properly worked out, costs nothing and commits you to nothing. If this is a home you have been in for decades, the Legacy Method is built for exactly that move.
Buying. How buying works in Arizona is set out step by step, including what you sign before touring and when your earnest money is at risk. Moving in from out of state has its own sequence.
Both at once. Many sellers are buying their next home at the same time, and it is a single plan rather than two transactions.
Or call me on (480) 203-6605 and describe the situation. I would rather answer a question now than have you wonder about it for six months.
Frequently Asked Questions
Do you handle both selling my home and buying the next one?
Yes, and that is most of my work. The same person runs both halves, so nothing gets lost in a handoff between agents. We start looking at your next place the week your listing is signed rather than after it sells, and the timing of the two sides gets planned with your real numbers.
Which areas do you cover?
Most of my work is across Scottsdale, Fountain Hills and North Phoenix, and inside Scottsdale I know DC Ranch, McDowell Mountain Ranch, Grayhawk, McCormick Ranch and Scottsdale Ranch street by street. I am licensed across Arizona and work the wider valley, so if your home is somewhere else, call me anyway.
What do I get that I would not get from any other agent?
Two things in practice. Showing feedback that is recorded automatically rather than chased, so the updates you get are a record rather than a recollection. And for anyone leaving a long-time home, a process built for that specific move, including a senior move company who sorts and packs the house with you before it lists.
What does it cost to find out what my home is worth?
Nothing, and it does not commit you to anything. It is not an online estimate either. I look at which homes are comparable to yours, what condition they were in, and what they closed at, and then tell you the number and how I got there.
How are you paid?
Commissions are not set by law and are fully negotiable. Nothing about my fee is standard, customary or fixed. It is agreed in writing before we start, so the number is never a surprise later.
Thinking about a move?
Let's figure out your next step together. No pressure.


