Selling Your Home in Scottsdale
A marketing plan built to get your home noticed, three pricing strategies to choose between, and weekly reporting so you always know what is working.
What selling your home in Scottsdale actually involves
Selling a house comes down to two things: how many of the right people see it, and what they think when they do. Everything else is paperwork.
Most listings fail at the first one. The house goes into the MLS, a sign goes in the yard, and everyone waits to see what happens. That is not marketing. That is hoping, and hoping is what produces a listing that sits for ninety days and then drops its price.
The second one is decided before a buyer ever arrives: how the home is prepared, how it is photographed, and what it is priced at relative to what else they are seeing that weekend.
I have been selling homes in this valley for more than twenty years, around three hundred of them. What follows is what I actually do, rather than what sounds good on a listing presentation.
Find out what your home is worth
What runs on your house
Specifically, so you can hold me to it:
- Professional photography and a 3D walkthrough, so a buyer moves through your home online before they decide whether to drive over
- Drone photography where it shows the property and its setting well
- Its own website, built for your house alone, not a page inside mine
- The MLS, syndicated out to the portals buyers already search
- Paid advertising on Facebook and Instagram, then retargeting, so someone who looked once keeps seeing it
Homes at the top of the market also syndicate through eXp Luxury, which carries the listing into the Wall Street Journal, Barron's, Mansion Global, Robb Report and more than ninety international portals. The people who buy homes like this are a smaller and more defined group, frequently in another state and sometimes another country, and getting in front of them is a genuinely different job from reaching a local buyer.
Every showing goes through a synced lockbox that records who came through and collects the other agent's feedback automatically. That means the feedback you get is real, and it arrives while it still matters rather than after I have spent a week chasing someone for it.
Pricing: three strategies, and you choose
I do not walk in with one number and defend it.
Test the ceiling. Price at the top of the comparable range. Best when the market is strong and the home is genuinely special. If there are no offers in two weeks the listing starts to look stale and we have to react.
Match the market. Price where the comparables actually sit. Steady interest, offers in a normal window, sells at or near list. This is the recommendation when nothing unusual is going on.
Test the floor. Price below the comparables to create competition quickly. Best for unusual homes or when speed matters more than the last few thousand. The risk is real: misjudge the market and you sell for less than you could have.
I tell you what each is likely to do, including what it risks, and you decide. Whichever you pick, I run it the same way.
Every Friday you get a report with numbers in it. How many people saw the listing, how many booked a showing, what the feedback said, and what I think it means. Not a text saying things are going well.
Neighborhoods I know best
Most of my listings are in Scottsdale, Fountain Hills and North Phoenix, and inside those are the neighborhoods I know street by street: DC Ranch, McDowell Mountain Ranch, Grayhawk, McCormick Ranch and the rest. If your home is somewhere else in the valley, call me anyway.
If your move is out of a home you have been in for decades, the process has an extra layer to it and I built one for that: read about downsizing and the Legacy Method.
If you want to know what your home is worth before you decide anything, that costs you nothing: here is how I work out the number.
Frequently Asked Questions
How do you decide what to list my home at?
I give you three prices rather than one: the top of the comparable range, where the market actually sits, and below the comparables to create competition. I tell you what each is likely to do and what it risks, and you choose. Whichever you pick, I run it the same way.
How will I know what is happening with my listing?
A report every Friday with real numbers: views, showings booked, what the feedback said, and what I think it means. Showing feedback is collected automatically through the lockbox rather than by me chasing agents, so it is unfiltered and it arrives while it is still useful.
What if my house does not sell?
Then we look at the numbers and work out which of the three things is wrong: the price, the presentation, or the exposure. The Friday reports usually make it obvious which. If I think your price or your timing will not work, I say so before you list rather than after.
Keep exploring
Ready to make your move with Jen Keene?